Now this
is impressive.. Read this then View the Honda Ad
And you thought those people
that set up a room full of dominos to knock over were
amazing... There are no computer graphics or digital
tricks in the ad.
Everything you see really happened in real time
exactly as you see it. It took 606 takes. On
the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions.
The ad cost six million dollars and took three months
to complete including full engineering of the sequence.
In addition, it is two minutes long so every time Honda
airs the ad on television,they're shelling out enough
dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement
in internet history. Honda executives figure the ad
will soon pay for itself simply in "free viewings" (Honda
isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed
off on it without any hesitation - including the costs.
There are six, and only six, hand-made Honda Accords
in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the
walls, floor, ramp and complete Honda Accord) is a part
from those two cars. The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have
become. They fell off their chairs when they found out
it was for real. Oh, and about those funky windshield
wipers...on the new Accords, the windshield wipers have
water sensors and are designed to start doing their
thing automatically as soon as they become wet. It looks
a bit weird in the commercial.
Turn up your sound and click
on the link: http://www.albinoblacksheep.com/flash/honda.php
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